Monday, January 18, 2010

Google wishes for to command US online realty industry


Is Google, globally acclaimed internet giant, has one and only aim and that is to become omnipotent in all sectors? Don’t consider this as any repartee and we have no better way to express the recent happenings. Google Inc., as per an assortment of reports, is on the verge of entering the realty sector with a great might but what it does wish for is to have a complete sway in the segment of online real estate.

How can one be so sure? Well, this question is quite obvious but if we take cue from an executive of the search giant, saying at a conference last week that they are "actively looking to acquire one to two small real estate companies a month”, we get somewhat convinced. However there is a quandary still. Sam Sebastian of Google used the word “small” for several times (quite deliberately) and this has led to a new problem. Because the very word can take on a range of definitions for a company with a market value of $184 billion.

All these indicate that Google Inc. is set to grab hold of mounting sector of online real estate and will leave no stone unturned to trounce others. Many analysts are considering that the development may induce Google to take over a few realty companies in Seattle, the focus of the US online real estate industry.

Which companies are getting most susceptible to the mighty onslaught of Google? Many are terming that the most prominent of them is San Francisco-based Trulia, others include the Bellevue company, ActiveRain and Redfin; both of them do hail from Seattle.

Google Inc. is an American public corporation, earning revenue from advertising related to its Internet search, e-mail, online mapping, office productivity, social networking, and video sharing services as well as selling advertising-free versions of the same technologies and has also developed an open source web browser and a mobile operating system. The company, if truth be told, is running thousands of servers worldwide, which process millions of search requests each day and about 1 petabyte of user-generated data every hour.

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