Even the greatest adversary of Bengali film industry is no more ready to believe that the prospect of indigenous films is going down; he is well conscious the situation is quite reverse at the moment. The graph is standing up owing to its newly found market in North America and the entire credit, in this context, goes to Databazaar Media Ventures, media arm of Databazaar.com, the leading internet retailer of printer consumables globally, all set to depict the success of home-grown industry across the globe banking on its pioneering exemplar for distributing and screening of quality Bengali films. Truly speaking, within a little over a year of the endeavor, Databazaar Media Ventures has advanced a great deal and has also added scores of feathers to its hat.
It is worthwhile to mention that Databazaar Media Ventures, within a span of little over six months, has been able to procure distribution rights of nine major Bengali films for the markets of United States and Canada. What can be better than to aver all these through a gala affair in Kolkata? And the same took place at “The Conclave” in Kolkata, where eminent dignitaries (involved with different films under the aegis of DMV) including Aparna Sen, Director of “The Japanese Wife” were handed over cheques marking the commercial development of Bengali films overseas.
Among the other dignitaries to grace the occasion, there was Arijit Dutta, Director, Priya Entertainment and also a key member of DMV. Mr. Dutta, these days, sees to content and acquisition of DMV and hopes that the disparity between production costs and domestic sales, besetting modern Bengali movies for years at a stretch, will now be addressed suitably thanks to the potent presence of Databazaar Media Ventures and through the opening up of the coveted market of North America.
On the word of Oney Seal, founder of DMV and also Databazaar Group, “this is the first time Bengali films are seeing income from overseas. Our venture has managed to take these films to a large audience comprising the Bengali Diasporas as well as non-Indian population who watch foreign films”.
No comments:
Post a Comment